Business and Organization Studies e-Journal
The Business and Organization Studies e-Journal (online ISSN 3028-1938) is an open access academic journal dedicated to advancing the understanding of business practices, organizational behavior, and management strategies. We aim to provide a platform for scholars, practitioners, and policymakers to disseminate innovative research and insights that shape the future of business and organizational studies. Mission The mission of the Business and Organization Studies e-Journal is to: Promote Excellence in Research: Encourage the publication of high-quality, peer-reviewed research that contributes to the theoretical and practical advancements in the field. Foster Knowledge Exchange: Create a vibrant academic community where scholars and practitioners can share knowledge, collaborate, and discuss emerging trends and challenges in business and organization studies. Support Open Access: Ensure that all published content is freely accessible to readers worldwide, fostering greater dissemination and impact of research findings. Advance Global Perspectives: Highlight diverse perspectives from different cultural, economic, and geographical contexts to enrich the understanding of global business practices and organizational dynamics. Submission and Review Process We welcome original research articles, review papers, case studies, and book reviews. All submissions undergo a double-blind peer review process to ensure the integrity and quality of the published work. Authors are encouraged to adhere to the journal's guidelines for manuscript preparation and submission. Frequency of Issue Business and Organization Studies e-Journal is published every quarter, usually on the last day of every third month. We invite researchers, practitioners, and thought leaders to contribute to the Business and Organization Studies e-Journal and become part of a dynamic community dedicated to shaping the future of business and organizational research. Accessibility and Reach As an open access journal, the Business and Organization Studies e-Journal ensures that research findings are freely available to anyone, anywhere, without subscription barriers. Our digital platform provides a user-friendly interface for readers and authors, enhancing the visibility and reach of published research. Commitment to Innovation We are committed to embracing innovative approaches in scholarly publishing, including the use of multimedia, interactive content, and advanced data analytics to enrich the reader experience and enhance the impact of published work.
JMCFI Research Development and Publication Office
All articles are published under the terms of the Creative Commons Attribution License (CC BY). This license permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
Consumer psychographics as predictors of satisfaction in Davao City coffeeshops
This study examined the predictive influence of consumer psychographics—specifically brand image, personality, consumption values, and lifestyle—on customer satisfaction in Davao City coffee shops. Using a quantitative-descriptive and correlational design, data were collected from 201 respondents through a structured survey and analyzed using descriptive statistics, correlation analysis, and multiple linear regression. The findings revealed that consumption values and lifestyle emerged as significant predictors of satisfaction, collectively explaining 49.4% of its variance. Consumption values, reflecting perceived utility, convenience, and affordability, had the strongest effect, underscoring the role of functional and experiential value in shaping satisfaction. Lifestyle compatibility also significantly influenced satisfaction, suggesting that coffee shops aligned with consumers’ daily routines and social aspirations foster stronger emotional and behavioral engagement. Meanwhile, brand image and personality were found to correlate positively with satisfaction but did not exert significant independent effects once value-based factors were included. These findings reinforce the importance of aligning marketing and service strategies with consumers’ psychographic identities, emphasizing value congruence and lifestyle fit over purely symbolic brand positioning. The study provides empirical insights that can guide coffee shop operators in developing value-driven, experience-centered business strategies tailored to the evolving preferences of urban Filipino consumers.
Copyright (c) 2024 Bedilyn Quitong, Enrico Yee Jr. https://creativecommons.org/licenses/by/4.0
A path analysis of factors that influence acceptance of online food ordering systems among Davao City customers
This study examines the factors influencing the acceptance of online ordering systems among consumers in Davao City, focusing on the variables of personal IT innovativeness, social influence, user convenience, and system quality. Using the Technology Acceptance Model (TAM) as a theoretical framework, the research identifies how these factors affect perceived ease-of-use, perceived usefulness, and overall user attitudes toward online food ordering applications. A sample of 367 respondents, selected based on their use of online food ordering platforms such as GrabFood and FoodPanda, participated in this study. Path analysis was employed to determine the causal relationships between the independent variables and their impact on user acceptance. Results show that system quality and perceived usefulness are the most significant determinants of positive user attitudes, followed by social influence and personal IT innovativeness. The study reveals that users' perception of ease and functionality plays a crucial role in fostering the adoption of these technologies, providing valuable insights for businesses looking to improve their online food ordering platforms. The findings also highlight the need for further technological and service improvements to enhance consumer satisfaction and long-term loyalty in the competitive online food delivery market.
Copyright (c) 2025 Jefferson Lambino, John Vianne Murcia https://creativecommons.org/licenses/by/4.0
Personal loan preference of bank borrowers: A conjoint analysis
In Mati City’s financial sector, personal loans play a crucial role in addressing needs like education and home improvements. This study uses conjoint analysis to examine bank borrowers' preferences, identifying key factors that influence loan choices and offering insights for banks to optimize their products and marketing strategies. Given the city's evolving economy, understanding localized borrower preferences is essential. The study presents respondents with hypothetical loan scenarios featuring attributes such as collateral, loan period, interest rates, payment modes, and income requirements. This helps determine the relative importance of these factors in borrower decision-making. Findings reveal variations in how borrowers prioritize loan attributes, highlighting unique local considerations. The study also segments borrowers based on preference patterns, enabling banks to develop tailored financial products. Additionally, it emphasizes trust-building, community engagement, and financial education to enhance borrower awareness and literacy. Banks can design personalized loan offerings and customer-centric strategies, enhancing financial inclusion and economic growth by leveraging these insights
Copyright (c) 2024 Philip Salimaco, John Vianne Murcia https://creativecommons.org/licenses/by/4.0
The influence of entrepreneurial skills and entrepreneurial alertness on entrepreneurial tendency among senior high school students in Kapalong, Davao del Norte, Philippines
This study examined the influence of entrepreneurial skills and entrepreneurial alertness on entrepreneurial tendency among senior high school students in Kapalong, Davao del Norte, Philippines. Using a descriptive-correlational design, data were collected from 252 students across four private schools through convenience sampling. Results indicated moderate levels of entrepreneurial skills, alertness, and entrepreneurial tendency among respondents. Statistical analyses revealed significant positive relationships between entrepreneurial skills and entrepreneurial tendency (r=0.426, p<.05) and between entrepreneurial alertness and entrepreneurial tendency (r=0.596, p<.05). Multiple regression analysis further showed that both entrepreneurial skills (β=0.154, p<.05) and entrepreneurial alertness (β=0.515, p<.05) significantly predicted entrepreneurial tendency, with entrepreneurial alertness exerting a stronger influence. The findings underscore the importance of integrating skill-based and awareness-oriented entrepreneurial education into senior high school curricula to foster youth entrepreneurship. This study contributes to the growing literature on entrepreneurial development among adolescents in rural contexts and offers practical implications for educators, policymakers, and community stakeholders aiming to promote economic innovation and self-reliance among youth.
Copyright (c) 2025 Marie Ann Mativo, Gelbert Dadong, Vel June Di Cuaresma, Justine Dave De Guzman, Elealeh Suan-Timosa https://creativecommons.org/licenses/by/4.0
Organizational culture and work-life balance as determinants of employee retention among microfinance employees in Kapalong, Davao del Norte
This study aimed to determine the level of organizational culture and work-life balance and their influence on employee retention among 82 microfinance employees in the municipality of Kapalong. Employing a descriptive-correlational research design and utilizing random sampling, the study assessed six dimensions of organizational culture—organizational supportiveness, emphasis on rewards, performance orientation, innovation, stability and communication, and job satisfaction—as well as four dimensions of work-life balance—leave policy, flexible work arrangements, welfare policies, and family responsibilities. Results revealed that both organizational culture and work-life balance were rated at a high level across all indicators. Similarly, employee retention—measured through organizational retention strategies, compensation-related strategies, and personalized retention strategies—was also rated high. Correlation analysis indicated a significant positive relationship between both organizational culture and work-life balance with employee retention. These findings suggest that cultivating a supportive organizational culture and promoting effective work-life balance policies are critical in enhancing employee retention and fostering a productive, committed workforce within the microfinance sector.
Copyright (c) 2024 Denisa Suteu, Daisy Joy Pelias, Ryan Angelo Gegato, Jessa Mae Gaum, Aliemar Villasin https://creativecommons.org/licenses/by/4.0
Assessing disaster management preparedness: a cross-sectional analysis of local government unit employees in Digos City, Philippines
This study assessed the perceived disaster preparedness of local government employees in Digos City, Philippines, and examined demographic variations. A descriptive cross-sectional design was employed, utilizing stratified random sampling to gather data from 218 employees through a standardized survey questionnaire. The instrument measured three dimensions: disaster knowledge, disaster skills, and family preparedness. Findings revealed a high overall level of perceived preparedness. Among the dimensions, family preparedness scored highest, followed by disaster skills and disaster knowledge. Statistical analysis using the Kruskal-Wallis test indicated no significant differences in perception based on age or most categories of marital status. However, a significant disparity was found between male and female respondents, identifying gender as a notable factor influencing preparedness perceptions. The study concludes that while local government employees in Digos City perceive themselves as highly prepared, this perception is not uniform across genders. This underscores the necessity for disaster management policies and training programs to integrate a gender-sensitive approach. Investing in the targeted capacity-building of this frontline workforce is crucial for enhancing overall community resilience.
Copyright (c) 2024 Crystel Jane Bustamante, Rishiel Sajetarios, Ryan Toledano, Princess Cole https://creativecommons.org/licenses/by/4.0
A structural equation model of corporate performance of bottling companies in Davao Region
The study determined the level of corporate performance of bottling companies in the organizational values, corporate social responsibility and leadership in Region XI, Mindanao, Philippines. Using descriptive-correlation and Structural Equation Modeling, the researcher selected 400 personnel in bottling companies in the region through stratified proportionate sampling. Findings revealed very high levels of organizational values, corporate social responsibility, leadership and corporate performance. A significant relationship was shown between all latent exogenous variables and corporate performance; all the latent exogenous variables significantly influenced the endogenous variable corporate performance. The most parsimonious model 4 conveyed a generalized new concept that bottling companies’ corporate performance was primarily grounded on the financial performance and process. Corporate performance, defined from the nature of corporate social responsibility was influenced by environmental and community and highly strengthened with leadership style assessment of bottling companies. Model 4, which was depicted the direct causal relationships of corporate social responsibility and leadership to the corporate performance of bottling companies, was founded to be the best fit and most parsimonious model.
Copyright (c) 2024 Emily De la Cruz, Eugenio Guhao Jr. https://creativecommons.org/licenses/by/4.0
Optimizing airline service performance: Predictive modeling of passenger satisfaction via binary logistic regression
This study investigates the determinants of airline passenger satisfaction using a large-scale dataset (N = 25,976) sourced from Kaggle, applying binary logistic regression to assess the influence of sociodemographic characteristics and service-related variables. Descriptive statistics reveal a predominantly loyal, business-oriented clientele, with a slight female majority and a preference for business and economy cabin classes. Regression results show that 18 of 23 predictors significantly influenced satisfaction at the p < .05 level. Notably, passenger type of travel (OR = 16.298, p < .001), customer loyalty (OR = 7.738, p < .001), and online boarding (OR = 0.552, p < .001) emerged as the most influential determinants. Digital conveniences (e.g., online booking, Wi-Fi access) and operational aspects (e.g., check-in service, legroom, baggage handling) significantly shaped satisfaction more than traditional physical comfort. The logistic regression model achieved an accuracy of 87.1%, specificity of 83.4%, sensitivity of 90.0%, and AUC of 0.926, demonstrating high predictive validity. These findings suggest that airlines must prioritize seamless digital experiences and consistent service delivery to retain passenger satisfaction and loyalty in an increasingly competitive market.
Copyright (c) 2024 Christian Burasca, Kweeny Lasaca, Romel Lovitos https://creativecommons.org/licenses/by/4.0
Sociodemographic segmentation of satisfaction on tourist destinations in Digos City, Davao del Sur
This study explored the sociodemographic segmentation of satisfaction with tourist destinations in Digos City, Davao del Sur. Using a descriptive-comparative research design and random sampling technique, 390 tourists were surveyed to evaluate satisfaction across eight destination attributes: natural factors, cultural factors, recreation and shopping facilities, accessibility, infrastructure, reception, services, and cost/price. Results revealed an overall high level of satisfaction among tourists, indicating the appeal of Digos City's tourism offerings. Significant differences were identified in specific attributes when analyzed according to marital status, annual income, and educational level, while no significant differences were observed based on sex, age, or employment status. These findings provide valuable insights into the varying preferences and satisfaction levels of different tourist segments, offering critical inputs for developing targeted and inclusive tourism strategies in Digos City.
Copyright (c) 2024 Camille Zal-Ivy Ayano, Delia Ayano https://creativecommons.org/licenses/by/4.0
Farmers’ preferences for an agricultural loan product: A conjoint analysis
This study investigated how farmers in Digos City, Davao del Sur, value key attributes of agricultural loan products so that lenders can craft farmer‑centered credit solutions. Using a full‑profile, fractional‑factorial conjoint experiment, 290 small‑holder farmers rated 29 orthogonally generated loan profiles that varied by terms and interest rate, mode of payment, collateral requirement and delinquency penalty. Part‑worth utilities were estimated with an additive model. Mode of payment emerged as the dominant driver of choice (≈33 %), with annual and semi‑annual schedules most preferred. Collateral stringency and loan tenor–interest combinations ranked next, whereas penalty timing exerted the least influence. Utility reconstruction identified the optimal package as a 10‑year loan at 2 % annual interest, secured only by a co‑maker, repayable annually, with penalties triggered after maturity. Packages requiring land titles plus vehicle papers, monthly instalments and early penalties produced the lowest utility. These findings underscore the importance of synchronizing repayment calendars with crop cash‑flow cycles and minimizing collateral barriers to expand formal credit uptake. Ultimately, tailored financing is pivotal for sustaining rural livelihoods and achieving local food‑security goals.
Copyright (c) 2024 Ed Martin Lombrino, Diane Mamolo, Gabriel Ubas, Kathlene Mae Geloca https://creativecommons.org/licenses/by/4.0
Samgyeopleaseee: A feasibility study for a Korean barbecue meatshop
The feasibility study focuses on the establishment of a Korean-style barbeque meat shop offering a variety of marinated samgyupsal products tailored to meet the growing demand for Korean cuisine in Davao City, Philippines. This business venture capitalizes on the popularity of Korean pop culture and cuisine among Filipinos. The study highlights the proposed shop's strategic location in Barangay Cabantian, emphasizing its potential to serve both walk-in customers and offer take-home packages suitable for outdoor events. The business aims to offer high-quality cuts of marinated and non-marinated pork and beef, with supplementary items such as kimchi and ssamjang. Financial projections demonstrate profitability starting in the first year, with a net income of PHP 107,170.17, and increasing in subsequent years due to an anticipated annual sales growth of 8%. Operational and financial sustainability is supported by strategic marketing, targeted promotions, and competitive pricing within a market largely devoid of direct competitors offering the same variety and convenience.
Copyright (c) 2024 April Reycan de los Reyes, Rexiel Mae Java, Jhiesel Mae Manzano, Susan Cruz https://creativecommons.org/licenses/by/4.0
Influence of financial literacy on the investment decisions of small and medium enterprise owners
Financial literacy is enhancing the nation's financial progress and promoting economic growth. In light of these changes, it is crucial to evaluate if the latest generation, especially small and medium-sized firms (SMEs), considered the principal investors, drivers, and catalysts of the economy, has the necessary comprehension of financial principles. This research identified the area of financial literacy that strongly impacts the investment choices of SMEs in Davao City. The researchers used the descriptive-correlation approach to investigate the impact of financial literacy on the investment choices of SMEs. The study participants were owners, managers, accountants, or anyone having legal capacity to represent SMEs in select barangays in Davao City, totaling one hundred and seven (107) respondents. The data was gathered, analyzed, and interpreted using statistical techniques like mean, standard deviation, Pearson correlation, and regression analysis. SME owners need enhanced financial literacy and improved investment decision-making capabilities. The research demonstrated a substantial correlation between financial literacy and investment decisions. Regression analysis showed that financial literacy, personal characteristics, financial knowledge, and awareness are important predictors of investing choices. The results of this research indicate the need of participating in seminars, workshops, and awareness programs that identify the warning indications of investment fraud. It will assist SME owners in improving their financial literacy and enable them to differentiate between legal investment possibilities and fraudulent scams.
Copyright (c) 2024 Gellian Donggon, Catherine Felicitas, Mary Shinneth Senerez, Cedric Ian Carlo Petalcorin https://creativecommons.org/licenses/by/4.0
Exploring the dimensions of financial literacy of Overseas Filipino Workers (OFWs)
This paper aims to explore the dimensions of financial literacy (FL) among Overseas Filipino Workers (OFWs) in the United Arab Emirates (UAE). Utilizing a mixed-method research design, preliminary qualitative interviews with OFWs became the basis in the development of a 50-item scale responded by 250 OFWs to extract the FL facets through an approach called dimensionality reduction technique. Under this, exploratory factor analysis (EFA) was used and 46 items were found to successfully load across five dimensions after 15 rotations, labelled as Factor 1: proactive financial engagement, Factor 2: prudent financial management, Factor 3: strategic financial improvement, Factor 4: experiential financial competence, and Factor 5: breadwinner's financial dilemma. The five constructs were revealed to jointly explain 62.918% of the variance. With these findings, the study underscores the need to develop a specific tailored FL intervention to enhance OFWs' financial wellbeing in the UAE. This work yields policy and practical implications pertinent to policymakers, educational organizations, and financial institutions interested in promoting FL among migrant workers.
Copyright (c) 2024 Alvin Ramirez, Kymwell Hinlayagan https://creativecommons.org/licenses/by/4.0
Mediating role of environmental participation on the relationship between green human resource management practices and employee green behavior
Green Human Resource Management (GHRM) practices are recognized for their pivotal role in promoting sustainability by fostering environmentally responsible behaviors. This study examined the mediating effect of environmental participation (EP) on the relationship between GHRM practices and employee green behavior (EGB) among higher education institutions in Digos City, Philippines. A non-experimental quantitative approach was employed, using structured questionnaires to collect data from 300 employees of different HEIs. The analysis revealed high levels of GHRM practices, EGB, and EP. The results indicated a significant positive relationship between GHRM practices and EGB, demonstrating that robust GHRM practices within organizations positively influence employees' environmentally responsible behaviors. Additionally, environmental participation was found to partially mediate the relationship of the two variables. These findings validated the Social Exchange Theory which posits that employees are more likely to engage in pro-environmental behaviors when they perceive that the organization is investing in environmentally friendly HR practices. The high levels of EGB observed in this study indicated that employees reciprocate the organization’s commitment to sustainability by adopting green behaviors, validating the reciprocal nature of the relationship between employees and the organization. The study recommended that HEIs develop comprehensive GHRM strategies to increase employee environmental participation, which can serve as global models for enhancing sustainability and fostering an environmentally conscious culture.
green human resource management practices
higher educational institution employees
Copyright (c) 2024 April Jane Campaner, Fheb Heavencent Makipig, Kirstine Valerie Mandalones, Princess Cole https://creativecommons.org/licenses/by/4.0
Financial literacy of Pantawid Pamilyang Pilipino Program (4Ps) mother-beneficiaries in Digos City
This study assesses the financial literacy of Pantawid Pamilyang Pilipino Program (4Ps) mother-beneficiaries in San Miguel, Digos City, Philippines, and examines the relationship between financial literacy and demographic factors such as age, civil status, educational attainment, and employment status. Using a quantitative non-experimental descriptive-correlational design, the study gathered data from 148 respondents through a structured questionnaire. Results indicate that the respondents exhibit high levels of financial knowledge, skills, awareness, and behavior, with age significantly influencing financial practices and perceptions. In contrast, civil status and educational attainment did not show significant impacts on financial literacy levels. Employment status, however, revealed substantial differences in financial behavior, underscoring the need for targeted financial education interventions. The findings highlight the importance of developing tailored financial literacy programs that address the specific needs of different demographic groups, particularly focusing on enhancing financial management skills and resilience among unemployed and self-employed mothers. This study contributes to the understanding of financial literacy among vulnerable populations and provides a foundation for future research and policy development.
Copyright (c) 2024 Brander Roy Conoman, Lovely Macias, Shera Marie Te, Eva Marie Sam https://creativecommons.org/licenses/by/4.0
Entrepreneurial self-efficacy and adaptation to change of micro, small and medium enterprise owners: The mediating role of innovation capability
This study established the relationship of entrepreneurial self-efficacy and adaptation to change of micro, small and medium enterprises (MSMEs) in Davao City, Philippines and the mediating role of their innovation capability. The study utilized a descriptive-causal quantitative research design involving 542 MSME owners. The test of mediating effect via regression analysis, medgraph, and Sobel z test were used to analyze the data. Results revealed that MSME owners exhibited a very high level of entrepreneurial self-efficacy, a high level of adaptation to change, and a very high level of innovation capability. Zero-ordered correlation revealed positive, significant relationships among the three variables. Regression analysis revealed a significant direct effect of entrepreneurial self-efficacy on adaptation to change and innovation capability, while innovation capability had a significant direct effect on adaptation to change. Lastly, innovation capability partially mediated the relationship of entrepreneurial self-efficacy and adaptation to change of micro, small and medium enterprises. Implications are discussed.
Copyright (c) 2024 Danilo Tagalog, John Vianne Murcia https://creativecommons.org/licenses/by/4.0
Green marketing mix and brand equity among consumers of green products in Davao City, Philippines
This study investigates the influence of the green marketing mix on brand equity among consumers of green products in Davao City, Philippines. The research identifies significant relationships between green marketing practices, specifically focusing on green products, pricing, distribution, and promotion, and the key determinants of brand equity, such as brand loyalty and brand image. The findings indicate that consumers in Davao City respond positively to green marketing efforts, with green promotion identified as the most influential factor in shaping consumer purchasing decisions and enhancing brand equity. The study also reveals that brand loyalty is a critical outcome of effective green marketing, with respondents demonstrating a strong commitment to repurchasing and recommending green products. This suggests that green marketing strategies are not only essential for attracting environmentally conscious consumers but also for fostering long-term brand loyalty and strengthening overall brand equity. The research highlights the importance of aligning marketing practices with consumer values, particularly in the context of sustainability. Overall, this study contributes to the growing body of literature on green marketing and brand equity, providing insights for businesses looking to enhance their market position through sustainable practices. The findings support the notion that a well-implemented green marketing mix can significantly improve brand equity by fostering stronger customer relationships and loyalty, which are crucial for sustaining competitive advantage in the marketplace.
Copyright (c) 2023 Liza May Butaslac, Jericho Cablores, Minard Gonzales Jr., Maria Teresa Bulao https://creativecommons.org/licenses/by/4.0
Satisfaction in work-from-home arrangements and employee engagement during COVID-19 pandemic
The transition to Work from Home (WFH) arrangements during the COVID-19 pandemic has profoundly impacted employee engagement within the academic sector, necessitating a study to explore this dynamic. This research aimed to assess the relationship between employee satisfaction with WFH conditions and their overall engagement levels, focusing on various factors such as work-life balance and work productivity. The study employed a survey methodology, collecting data from 100 employees who have adapted to WFH due to pandemic restrictions. The results indicated very high satisfaction with WFH arrangements, particularly in terms of work productivity and work-life balance, suggesting that remote work can effectively support both professional performance and personal well-being. Furthermore, the analysis revealed a strong positive correlation between the satisfaction derived from WFH conditions and the level of employee engagement, emphasizing the critical role of effective remote work management in maintaining and enhancing employee output and morale. This study contributes to the ongoing discourse on remote work implications by highlighting key areas that organizations should focus on to foster a productive and engaged remote workforce. These findings provide valuable insights for policymakers and educational leaders aiming to refine remote work strategies to enhance employee engagement during and beyond the pandemic era.
Copyright (c) 2023 Vanissa Guerra, Jericho Isada, Christine Joy Jondonero, Ralph Conrad Panti https://creativecommons.org/licenses/by/4.0
Green human resource management practices and satisfaction of employees of small and medium enterprises
In recent years, the growing focus on sustainability has highlighted the importance of green human resource management (GHRM) in enhancing employee satisfaction and organizational productivity. This study aimed to investigate green human resource management practices and satisfaction of SMEs employees in Digos City, with a particular emphasis on identifying the substantial relationship between green human resource management practices and job satisfaction. Using a stratified random sampling technique, 200 SMEs employees of Digos City in Davao del Sur, Philippines were surveyed, wherein the resulting data was analyzed using mean to describe the level of the variables and Spearman’s rho coefficient. The findings revealed that the level of green human resource management practices and satisfaction of SME employees in Digos City are high and very high, respectively. Moreover, a strong positive relationship was found between green human resource management practices and satisfaction of SMEs employees. The study concludes that SMEs should prioritize the development of green policies that not only support environmental sustainability but also create a satisfying and productive work environment, with potential implications for broader organizational success and sustainability practices globally.
Copyright (c) 2023 Dann Marielle Alquizar, Sheryl Jean Sarno, Redjean Llaga, Princess Cole https://creativecommons.org/licenses/by/4.0
Impulse buying behavior and pricing preferences of shoppers in Davao City
Impulse buying plays a critical role in boosting sales across various sectors and fulfills consumer desires. Pricing preference significantly influences impulse buying behavior. While the topic of impulse buying is well-discussed, there is a need for more research within the Philippine context. This study explores the correlation between impulse buying intentions and the pricing preferences of consumers in Davao City. It involved 100 randomly selected shoppers and utilized a modified, adapted questionnaire. A purposive sampling technique was employed to select participants, and the study was conducted using a descriptive-correlational method for data collection and analysis. The data were analyzed using mean and Spearman's rank order correlation coefficients. The results indicate a significant relationship between impulse buying behavior and the pricing preferences of shoppers. This insight can aid retailers in optimizing their pricing strategies to boost impulse purchases and add value for customers. However, it is important to note that other factors should also be considered by business owners when developing their marketing strategies.
Copyright (c) 2023 Rexie Jale Abay-abay, Mary Rose Intig, Antoneth Mohinog, Clyde Abner Valdez https://creativecommons.org/licenses/by/4.0
Dimensions of quality of life of UM Digos College graduates
Higher education institutions need to look beyond internal indicators as a means of measuring quality. Graduates’ quality of life (QoL) has to be looked into and become a source of feedback. This study aims to model the quality of life of UM Digos College graduates from years 2005 to 2010 for the three major departments namely Liberal Arts, Commerce and Business Administration, and Teacher Education. This descriptive-exploratory research specifically sought to determine the dimensions that would define the graduates’ quality of life. Out of 1,098 graduates covered in the eight-year period, a sample of 293 alumni were selected using stratified sampling. The latent nature of the graduates’ quality of life necessitates the use of factor analysis. The data gathering process commenced with focused group discussions (FGD) which generated 38 indicator items which were then pilot tested. Screening of quantitative data which involved tests for collinearity, normality and outliers were done to ensure satisfaction of basic assumptions for analysis. Dimension reduction using principal component analysis and VARIMAX rotation revealed a multidimensional quality of life of the graduates. The final model was made up of 23 item statements that clustered into five dimensions identified as community engagement and work satisfaction, financial stability, health and environment, educational and professional development, and leisure and personal growth. Furthermore, the findings also revealed no significant differences in the manifestation of the factors when the graduates were grouped by department.
Copyright (c) 2023 Garnette Mae Balacy, Jeaneth Tormis https://creativecommons.org/licenses/by/4.0
Predicting Customer Churn in Travel and Tour Industry Using Machine Learning Algorithm Approaches
Predicting customer churn in the airline sector of tour and travel poses unique challenges, necessitating advanced machine learning approaches to proactively tackle dissatisfaction, optimize service reliability, and fortify loyalty within fluctuating travel patterns and preferences. This study analyzed the application of machine learning algorithms to predict customer churn in the tour and travel industry. Leveraging data obtained from Kaggle, including factors like frequent flights, annual income, and social media engagement, the study employs various classifiers and attribute selection techniques to identify key predictors of churn. Through rigorous evaluation using five-fold cross-validation, the J48 decision tree classifier emerges as the most reliable model, achieving an accuracy of 84.53% and demonstrating good agreement. The findings underscore the potential of machine learning in enabling proactive customer retention strategies and enhancing business performance in the tour and travel sector.
Copyright (c) 2023 Joemarie Pono https://creativecommons.org/licenses/by/4.0
A Feasibility Study of Academic Tutoring Services in Cateel, Davao Oriental
This feasibility study evaluates the viability of launching Academic Tutoring Services in Cateel, Davao Oriental, focusing on its cost-effectiveness and potential market dominance. Initiated in response to the shift towards virtual and modular learning systems due to the COVID-19 pandemic, the proposed business aims to address significant educational challenges faced by students from kindergarten to grade 10. The study thoroughly assesses the marketing, management, financial, and socio-economic aspects of the business, demonstrating that the service is not only needed but also financially viable. Key findings indicate that the service could effectively monopolize the local market due to the high demand for personalized educational support, which current providers are unable to fully meet. Financial projections show a promising return on investment with steady growth in service revenue over five years, underpinned by comprehensive marketing strategies and operational plans that ensure cost-efficiency. Furthermore, the business is set to provide substantial social benefits by offering employment opportunities to teachers and enhancing educational outcomes for students. The overall analysis confirms that Academic Tutoring Services could be a sustainable and profitable venture, contributing positively to the educational landscape of Cateel, Davao Oriental.
Copyright (c) 2024 Zebedee Cabrera, Micha Ella Crisanto, Bea Keesha Isonga, Lou Angelie Teves, Alexis II Baligod https://creativecommons.org/licenses/by/4.0
Financial Wellbeing Among Borrowers of Microfinance Institutions in Digos City
Providing financial services to low-income individuals and small businesses in developing countries, microfinance institutions have a beneficial impact. However, borrowers might confront financial difficulties such as excessive interest rates and fees that may result in over-indebtedness and financial distress. The present study sought to investigate the impact of MFIs on the financial wellbeing of borrowers, surveying 300 randomly selected borrowers in microfinance institutions in Digos City, Philippines. Analysis used mean, analysis of variance (ANOVA) and t-test for independent samples. Results revealed that financial wellbeing analysis showed high freedom from debt, moderate investment and financial discipline, and moderate financial resilience. Overall, financial wellbeing was moderate. Gender and employment status had significant differences, with males and the employed reporting higher levels of financial wellbeing. Building a strong financial foundation through automated savings and investment plans, and empowering borrowers with financial knowledge and creditworthiness is recommended. Future research should include longitudinal studies, explore the impact of financial education, and investigate technology-based solutions for financial access.
Copyright (c) 2023 Sarah Mae Bilonoac, Bianca Camille Cirunay, Willy John Muit, Freddy Navarro https://creativecommons.org/licenses/by/4.0
Forecasting World Gold Prices: Evidence in Eight Countries
The study seeks to monitor global gold prices on the demand side using time-series analysis. Moreover, the study intends to elicit from mining key players the value of gold price forecasting at the production level. Quarterly data from 2010 on the prevailing prices of gold prices from eight key countries were estimated using regression against time (RAT) model patterned from the simple linear regression equation. Results revealed that the eight gold price time-series are fluctuating at various months, depending on the demand for gold. while time is a significant function for world gold prices in terms of U.S. dollars, Swiss francs and the Chinese renminbi find time as an insignificant predictor of gold price fluctuation. Implications were discussed.
Copyright (c) 2023 Hernani Abdon, Charlyn Gorgonio https://creativecommons.org/licenses/by/4.0
South Korean Tourists’ Satisfaction in Davao City
This study aimed to evaluate the satisfaction of South Korean tourists with the transportation, accommodation, and safety standards in Davao City, utilizing a quantitative descriptive method to assess tourists’ perceptions. The findings revealed moderate satisfaction with transportation, highlighted by the tourists' approval of fare prices but concerns regarding vehicle cleanliness, space, and seat availability. Accommodation received higher ratings, particularly in staff responsiveness and operational hours, yet inconsistencies in service and communication were noted. Safety measures were seen as adequate, though improvements in public facility maintenance and visibility of safety information were deemed necessary. To enhance the tourist experience in Davao City, it is recommended that the Davao City Tourism Council implement real-time tracking for public transportation and enforce rigorous maintenance schedules for cleanliness. Establishments should standardize service training to ensure consistent and high-quality guest experiences. For future research, scholars should explore longitudinal studies to assess the impact of these improvements on tourist satisfaction, thereby aiding the city's efforts to refine its offerings and better cater to international visitors, particularly from South Korea.
Copyright (c) 2023 Hye-Jin Jang, Bessamae Timbang, John Vianne Murcia https://creativecommons.org/licenses/by/4.0
Research project management from the perspectives of research managers: A multiple case study of academics in Southern Mindanao, Philippines
This multiple case study explores the management of research projects in academic institutions through the lens of project managers within Southern Mindanao Region, Philippines. The study highlights the importance of institutional support, capacity building, and effective stakeholder engagement in ensuring successful project implementation. Key findings emphasize the need for structured mentorship programs, continuous monitoring and evaluation, and the provision of incentives and rewards to motivate researchers. Financial challenges, such as delayed fund disbursements, were identified as significant hurdles, often requiring personal investment from project managers to maintain project continuity. Effective dissemination and utilization of research results were found to be critical in enhancing the societal impact of academic research. The study underscores the importance of aligning research projects with institutional goals and Sustainable Development Goals (SDGs) to ensure long-term benefits for the community. By fostering a culture of excellence, continuous improvement, and strategic collaboration, academic institutions can significantly enhance their research capabilities and outputs. The study provides a broad understanding of best practices in research project management, contributing to the advancement of academic research in the region.
Copyright (c) 2024 Regie Patagoc, John Vianne Murcia https://creativecommons.org/licenses/by/4.0
Satisfaction on the Student Personnel Services of UM Digos College: Basis for a Service Enhancement Program
This study determined the satisfaction on the student personnel services of UM Digos College. Non-experimental quantitative research, grounded on a descriptive-evaluative design, was used to describe the level of satisfaction on the student personnel services as well as assess if there are significant differences on students’ satisfaction in the eight areas under the student personnel services when grouped according to their profile. Independent sample t-test and one-way analysis of variance were the statistical tools used to address the research problems. Results revealed that the level of satisfaction of students towards the student personnel services is highly satisfactory in all areas. Furthermore, there was no significant difference on students’ satisfaction on the student personnel services, except for Learning and Information Center, when students are grouped according to age. There were significant differences on students’ satisfaction on the areas of student personnel services, except for the Clinic, when students are grouped according to sex. Lastly, there were no significant differences on the students’ satisfaction on the areas of student personnel services, except for the Records and Admission Center and Learning and Information Center, when students are grouped according to their program/department. An intervention plan in the form of service enhancement program was proposed based on the findings.
Copyright (c) 2023 Glenda Marie Mandoñahan, Alexis Jaime Manocdoc, Richard Mortillero, Marvin Cruz https://creativecommons.org/licenses/by/4.0
Relevance of PAS 41 Provisions for Davao City Agricultural Entities in the Context of Post-Covid Accounting Challenges
This research investigates the awareness and compliance with the PAS 41 standard within the agricultural industries of Davao City, Philippines. The study reveals a pressing need for improvement in awareness and adherence to accounting standards attributable to the inherent complexities of agricultural operations and transactions. Using descriptive statistics and multiple regression analyses, Factors influencing compliance, including legal systems, providers of finance, taxation, national culture, and other influences, were identified and found to be perceived at a high level by agricultural entities. An analysis of the perceived relevance of PAS 41 provisions indicates that recognition and measurement provisions are highly relevant, while presentation and disclosure provisions are considered relevant. The research findings highlight a practical deviation from the theoretical framework, emphasizing the unique challenges agricultural entities face in adhering to generic accounting standards. This underscores the necessity for a balanced approach that respects standard uniformity while allowing for practical adaptability within industries with distinct operational characteristics.
Copyright (c) 2023 Neil Cua, Ma. Elloisa Danica Paunillian, Maybellene Villacastin, Rebecca Maquiling https://creativecommons.org/licenses/by/4.0
Analysis of Filipino Family Households Income Classification and Expenditure Patterns Using Machine Learning
This study employs machine learning algorithms to analyze income and expenditure patterns in Filipino family households, aiming to support socioeconomic development and effective policy-making. Utilizing a comprehensive dataset from across the Philippines, which includes demographic details, monthly income, and expenditure data, the study applies Naïve Bayes, IBk, and decision trees to categorize household income levels and identify spending trends. Among the 11 algorithms tested, Naïve Bayes proves most effective, achieving the highest accuracy rate (70%), F-measure (0.695), and kappa statistics (0.5579). By leveraging these machine learning techniques, the research provides nuanced insights into the financial behaviors of Filipino families, enhancing the precision of socioeconomic planning and resource allocation. This analysis not only facilitates a deeper understanding of economic stability at the household level but also aids in tailoring governmental support to those in need, particularly during challenging economic times.
Copyright (c) 2023 Dy Medel, Aristeo Salapa https://creativecommons.org/licenses/by/4.0